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How is this program different?

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Tailored for job market needs

Covers most important skills companies look for when hiring for entry roles in the performance marketing field.

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Attractive Pricing

Benefit from most affordable individual training program in Dubai

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Up to date content

We cover Analytics 4 and latest developments in the industry

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Limited Number of Participants

We will accept a maximum of 10 participants for one program batch.

How will you benefit from this Program?

If you are looking to join a booming digital industry, then you’ve come to the right place. Digital advertising is one of the fastest growing industries in today’s job market. This course will give you all the tools you need to pursue a career in this field. You will learn how to fully manage marketing campaigns which will enable you to land any entry level position in digital marketing.

After this course, you will be prepared to apply for following roles on entry level:

  • Junior Digital Marketing Specialist
  • Junior Performance Marketing Specialist
  • Junior Pay per Click Marketing Specialist
  • Junior Ecommerce Marketing Specialist

This training is all you need to pass the tests and become officially certified by Google:

  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • Google Tag Manager Fundamentals Certification
  • Meta Media Buying Certificate

What will I learn

What can you expect from this course?

  • Generate leads and sales through search ads

    Learn how to create, run & optimize search campaigns. Discover all the tools & strategies you need to generate revenue and successfully advertise on Google Search Ads.

  • Build awareness and reach your audience with display ads

    Learn how to create informative and effective display ads and how to successfully target your intended audience on the Google Display Network.

  • Learn how to implement and track your marketing campaigns

    Understand how to create, track and measure your performance marketing campaigns.

  • Understand, analyse and visualize marketing data

    Learn how to effectively use your accumulated data to optimize your campaign through analytics.

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Platforms Covered

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Learning Modules

Module 1:
Theory

Google Ads: Search Ads Intro 

Discover how to set up your Google Ads account and get to to know all the major concepts that will be discussed in detail in the following modules

Fundamentals | 2H
Module 2:
Hands on Lab

Google Ads: Search Campaign setup

Learn all about planning and creating a successful Google Ads campaign; from defining your marketing objectives to choosing the best bids & keywords. 

Fundamentals | 2.5H
Module 3:
Theory and Practice

Google Ads: Campaign Optimisation

Learn how to measure the success of your campaigns and visualize your data through reports, KPIs & Dashboards

Fundamentals | 2.5H
Module 4:
Theory and Practice

Google Ads: Display Ads & Reporting

Discover Display Advertising. Learn everything related to display ads, from creating ads to targeting and remarketing.

Fundamentals | 2H
Module 1:
Theory

Google Analytics: Intro

First Introduction to Google Analytics, get a hands-on look at the live dashboard and learn about all the major concepts that will be detailed in the next modules

Fundamentals | 2H
Module 2:
Hands on Lab

Google Analytics: Conversions & Tagging

Get a detailed look at the conversions measured in your campaigns. Learn how tagging works and how tags are managed in Google Tag Manager

Fundamentals | 2.5H
Module 3:
Theory and Practice

Google Analytics: KPIs & Dashboards

Learn how to measure the success of your campaigns and visualize your data through analysis, KPIs & Dashboards

Fundamentals | 2.5H
Module 4:
Hands on Lab

Google Analytics: Goals

Learn how to set up the campaign goals that you want to measure in Google Analytics. Understand metrics, dimensions and tracking

Fundamentals | 2H
Module 1:
Theory

Social Media Fundamentals: Introduction

Understand the landscape of traditional, digital,  major social media platforms, how they function, and what role
they play in marketing

Fundamentals | 2H
Module 2:
Theory and Practice

Social Media Fundamentals: Customer Journey

Define your target audience and their customer journey. Choose the right social media platforms and learn how to create social media
policies

Fundamentals | 2.5H
Module 3:
Theory and Practice

Social Media Fundamentals:  Presence

Establish and manage a social media presence
Create a Facebook business page and an Instagram account for business.

Fundamentals | 2H
Module 4:
Theory and Practice

Social Media Fundamentals: Paid Ads

Determine why, when and on which platform to invest in paid advertising on social media
Understand the anatomy of a social media ad and what makes an ad effective.

Fundamentals | 2.5H
Module 1:
Theory and Practice

Social Media Intermediate: Content Quality

Create a brand, tone, and voice for a social media presence. Manage a content calendar for your social media presence. Evaluate the performance of your content on social media.

Intermediate | 2H
Module 2:
Theory and Practice

Social Media Intermediate: Paid Ads

Craft compelling and effective visuals and copy for social media ads. Build a foundational understanding of data, data-based advertising, and privacy protection.

Intermediate | 2.5H
Module 3:
Hands on Lab

Social Media Intermediate: Paid Ads

Build an ad directly from your Facebook Business Page and your Instagram
Business Account

Intermediate | 2H
Module 4:
Hands on Lab

Social Media Intermediate: Paid Ads

Use Instagram Stories Ads effectively to connect with customers

Intermediate | 2.5H

Experienced lecturers

Selected crew of industry experts will guide you through your learning journey 

 

  • Industry recognized experts with years of experience in the field

  • Practicioners, working on daily basis on largest and most recognized brands in the UAE

  • Curriculum and training material reviewed by experts from Google

 

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Schedule

Schedule for your Upcoming
Courses

Flexibly select between suitable dates and conveniently attend in the hear of Dubai Internet City

Location:

Dubai Internet City,
Innovation Hub 2A,
Digital Future Office,
Dubai

Weekday Batch:

Sessions for each full program:

Mondays 6pm to 9pm

Wednesdays 6pm to 9pm

Thursdays 6pm to 9pm

Weekend Batch

Sessions for each full program:

Saturday 11am to 3:30pm

Sundays 11am to 3:30pm 

Schedule

Currently Planned Trainings:

Weekend Batch

Google Search Fundamentals

March 2 2024 (Sat): Module 1 and 2 (4.5H)

March 3 2024 (Sun): Module 3 and 4 (4.5H)

599 AED | Total 9H
Weekend Batch

Search Engine Optimization

April 6 2024 (Sat):  (4.5H)

April 7 2024 (Sun):  (4.5H)

599 AED | Total 9H
Weekend Batch

Social Media Marketing

April 27 2024 (Sat): (4.5H)

April 28 2024 (Sun): (4.5H)

599 AED | Total 9H
Weekend Batch

Google Search Advanced

May 18 2024 (Sat): (4.5H)

May 18 2024 (Sun): (4.5H)

699 AED | Total 9H
Payment Fees

Pricing options

Early Bird and Scholarship pricing:

Book early and receive 50% off

  • Early Bird Google Ads Program (9H Training): 599 AED
  • Early Bird Social Media Fundamentals Program (9H Training): 599 AED
  • Early Bird Social Media Intermediate Program (9H Training): 599 AED
  • Early Bird Google Analytics Program (9H Training): 599 AED
  • Any bundle of two training programs (18H Training): -100 AED from total price
  • Any bundle of three training programs (27H Training): -300 AED from total price

Regular Pricing

Best price-for-value offering even at regular pricing:

  • Google Ads Program (9H Training): 1199 AED
  • Social Media Fundamentals Program (9H Training): 1199 AED
  • Social Media Intermediate Program (9H Training): 1199 AED
  • Google Analytics Program (9H Training): 1199 AED
FAQs

Frequently Asked Questions

Should I have any prerequisite knowledge before signing up?

No, this course is for everyone. You will get all the basic initial training before diving into the more advanced concepts. Our goal is to teach you how to run a digital marketing campaign from scratch.

What certifications will I receive?

After completing the training, you will take official tests from Google to get 4 certifications (Google Analytics, Google Search Ads, Google Display Ads, Google Tag  Manager). Our training and guidance will guarantee you have all the knowledge to successfully pass these tests and get officially certified by Google.

Will I get access to the learning material?

Yes, in addition to the live workshop training, you will have access to all the training material material, so you can review and test your knowledge at home.

Will the training be theoretical or practical?

The training is a mix of theoretical and practical. In addition to learning about all the tools and strategies of digital advertising, you will implement your training by running live accounts on various platforms

How will this training help me land a job?

This training will provide you with knowledge, skills and certifications that will boost your resume and prepare you for your new job. In addition, you will be connected to hiring companies after graduation; the best students have a chance of being hired after completing the course.  

What happens if I miss sessions?

It is preferred that you don't miss more than one training session to graduate. In case you have to miss a session, you will have the material to catch up at your own pace. 

How much time will I need to devote weekly?

In addition to the live training which will take roughly 7 hours every week, you should plan to spend a couple of hours more for reviewing and homework

Sign up form

Use the below form to register interest with our program. You will be contacted back immediately and provided with comprehensive information and details on next steps to enroll.
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